Amitabh Bachchan stuck in “DD Kisan Campaign” controversy

Amitabh Bachchan stuck in “DD Kisan Campaign” controversy

After Maggie ficaso, Amitabh Bachchan is again caught in eye of controversial storm over the deal, or no-deal in DD Kisan Campaign.
There were reports that Bachchan was roped in for the campaign at a cost of Rs 6.31 crore, the most expensive endorsement deal ever by the actor.
“I wish to state that I have not entered into any contract with Doordarshan on the endorsement of their channel DD Kisan, and neither have I received any money from them. I worked with the advertising agency Lowe Lintas on the campaign for DD Kisan and have not entered into any contract with them either, nor have I received any money from Lintas, as being stated,” Says Amitabh Bachchan in a statement.
Amitabh Bachchan denied charging Rs 6.31 crore to promote the Doordarshan Kisan channel, saying he would be doing it pro bono. But the Information and Broadcasting Ministry is now going to look at why the payment was made and the ad agency has said that it has initiated a refund of the amount.
“What money transactions transpired between DD and Lintas, is between them. I shall not be able to shed light on that,” he said.
Information and Broadcasting Minister Arun Jaitley is learnt to have asked for a thorough inquiry into the matter.

 

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