‘Umrao Jaan’ director Muzaffar Ali’s ‘Jaanisaar’ was earlier slated to hit the theatres on 21 August. But the makers have now decided to release the film two weeks before the earlier date.
About the advancement of the release date, says Muzaffar Ali, “Hum to fakeer log hain, jo apne funn (art) pe jaan lagate hain, I didn’t know it’s so difficult for independent cinema to survive in this country. Nobody supports independent cinema, so I am releasing my film on my own without any studio support – after a lot of deliberations we have now chosen 7th August and hopefully the trade / multiplexes and single screen cinemas will give my audience a chance to see this film with their support.”
The film marks the debut of fashion designer Pernia Qureshi and she is paired opposite Imran Abbas of ‘Creature’ fame. The film is a period romantic drama set in the post-1857 revolt against the British East India Company.
The reshuffle in the release dates is due to Independece Day release Dharma Productions’ ‘Brothers’ taking away a majority of the screens in both single screens and multiplexes. Having independence and freedom struggle as its backdrop, the makers were actually keen on coming out on 15 August. But now they are of the opinion that coming one week earlier than ‘Brothers’ is better than coming one week later than the film.